The NTT IndyCar Collection and SJ Luedtke, its VP of Advertising, will half methods on Friday, December 9.
“Following latest conversations between Penske Leisure management and SJ Luedtke, we have now mutually agreed that SJ’s final day with the group might be December 9,” learn a press release issued by IndyCar.
“We’re very appreciative of SJ’s management and contributions and need her effectively shifting ahead.”
In line with the sequence, Allison Melangton, the VP of Penske Leisure, will assume Luedtke’s obligations on an interim foundation whereas a nationwide search is performed to seek out Luedtke’s alternative. The sequence additionally says it’s going to retain Luedtke as a marketing consultant via the tip of January.
Introduced as its new Advertising VP on February 5, 2019, the sequence mentioned, “SJ Luedtke, a Nike sports activities advertising and marketing government for the previous decade … might be liable for advancing IndyCar’s model throughout all channels, managing occasion and experiential property, accelerating fan progress and engagement, and dealing with media companions to drive consumption and rankings. Luedtke joined Nike in 2010, rising to senior model director of soccer.”
Luedtke, like all of IndyCar’s government management on the time, was retained when the Hulman George household bought the sequence and the Indianapolis Motor Speedway to Roger Penske and his Penske Leisure group on the onset of 2020.
Along with her upcoming departure, Penske Leisure will onboard its first new VP of Advertising for IndyCar and that individual might be tasked with elevating the sequence’ consciousness and recognition together with courting a brand new and youthful viewers.
This story has been up to date to incorporate the assertion from IndyCar.